UI DESIGN · 2025

Purcast

A podcast app designed for the Fluxathon.

OVERVIEW

This project focused on understanding user needs and translating them into a cohesive design solution. Through research, ideation, and iteration, the final product addresses real problems with intentional design decisions.

MY ROLE

Led end-to-end UX design including research planning, synthesis, interaction design, and high-fidelity prototyping.

UI DesignFigmaCompetitionSprint

PROCESS_

RESEARCH_

Conducted user interviews and competitive analysis to understand the landscape. Synthesised findings into key themes that informed the design direction.

IDEATION_

Explored multiple directions through sketching and low-fidelity wireframes. Narrowed down to the strongest concept based on user feedback and feasibility.

KEY DECISIONS_

Prioritised clarity over feature richness. Key interaction patterns were validated through usability testing and refined in subsequent iterations.

SOLUTION_

REFLECTION_

This project pushed me to think more carefully about edge cases and accessibility. If I were to revisit it, I would invest more time in testing with a wider range of users.

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