HelpOH
Connecting homes to trusted help, and workers to fair work.
A two-sided problem: unreliable help for users, unfair work for workers.
HelpOH connects users with vetted professionals for household services, while giving workers legal protections, training, and consistent income. Designed for Malaysia's rapidly growing economy.
Sole designer across research, UX strategy, UI design, and prototyping.
Sole designer across research, UX strategy, UI design, and prototyping.
Two personas, one platform — designed to serve both sides equitably.
A two-sided problem: users struggling to find reliable, affordable help, and workers facing inconsistent pay and limited legal protections. Mapped two personas — Farah (busy professional) and Arif (skilled tradesman) — to ensure the platform served both equitably.
Two very different users, one platform — the design had to serve both without compromising either.
KEY INSIGHT_
Booking flows that prioritised transparency and speed.
Explored booking flows that prioritised transparency and speed. Drew visual inspiration from Grab to leverage existing trust signals in the Southeast Asian market.
Green and white to evoke trust. A single-surface booking flow to build first-time confidence.
Green and white palette chosen to evoke trust and familiarity. The booking flow — service, location, date, time — was kept to a single surface to minimise friction and build confidence in first-time users.
Search, book, done — with transparent pricing and no friction.
A desktop platform with streamlined search-and-book, transparent pricing, time selection, and service categorisation. Clarity over density.
The worker side deserved more screen time than I gave it.
HelpOH pushed me to design for two very different users simultaneously. In a next iteration, I'd build out a dedicated worker dashboard with job management and training access.