UX DESIGN · 2024
HelpOH
Connecting homes to trusted help, and workers to fair work.
ROLE
Sole designer across research, UX strategy, UI, and prototyping.
THE GAP
HelpOH connects people with vetted professionals for household services while giving workers legal protection, training and steady income. Built for Malaysia's growing economy.
TWO SIDES OF ONE MARKET
Users struggle to find reliable, affordable help; workers face inconsistent pay and little legal protection. I mapped Farah, a busy professional, and Arif, a skilled tradesman, to serve both sides equitably.
Two users, one platform
Users struggle to find reliable, affordable help; workers face inconsistent pay and little legal protection.
- Vetted professionals
- Legal protection
- Training
- Steady income
THE DECISION
Booking flows built for transparency and speed, borrowing trust signals from Grab that the Southeast Asian market already reads.
Transparency and speed
Booking flows borrowing trust signals from Grab that the Southeast Asian market already reads.
- Service
- Location
- Date
- Time
THE WHOLE FLOW, ONE SURFACE
Green and white to feel trustworthy and familiar, with the whole booking flow — service, location, date, time — kept on a single surface.
WHAT SHIPPED
A desktop platform with fast search-and-book, transparent pricing and clear service categories. Clarity over density.
WHAT STUCK