HelpOH
Connecting homes to trusted help, and workers to fair work.
RESEARCH_
Identified a two-sided problem: users struggling to find reliable, affordable help, and workers facing inconsistent pay and limited legal protections. Mapped both personas — a busy professional (Farah) and a skilled tradesman (Arif) — to ensure the platform served both sides equitably.
IDEATION_
Explored booking flows that prioritised transparency and speed. Drew visual inspiration from Grab to leverage existing trust signals in the Southeast Asian market.
KEY DECISIONS_
Green and white palette was chosen deliberately to evoke trust and familiarity. The booking flow — service, location, date, time — was kept to a single surface to minimise friction and build confidence in first-time users.
SOLUTION_
A desktop platform with a streamlined search-and-book interface, transparent pricing, time selection, and service categorisation. The design prioritises clarity over density.
REFLECTION_
HelpOH pushed me to design for two very different users simultaneously. The worker-side of the platform deserved more screen time than I gave it — in a next iteration, I'd build out a dedicated worker dashboard with job management and training access.