SOHO
A sixth form art exhibition as diverse as the districts it's named after.
One identity for an exhibition as diverse as the districts it's named after.
SOHO was the 2024 Sixth Form Art Exhibition, planned and organised by students. Named after the culturally dense SOHO districts of London and New York, it brought together art, fashion, music, and more under a single identity.
Chair of the exhibition — organising, delegating, and leading all branding.
Chair of the exhibition — responsible for organising, delegating, managing tasks, and leading all branding.
SOHO as a cultural zone: many creative voices under one name.
Looked at SOHO as a cultural zone: an amalgamation of different creative voices under one name. That became the conceptual anchor — each artist is different, but the exhibition holds them together.
Each artist is different. The exhibition holds them together.
KEY INSIGHT_
Representing sensory diversity visually — art is seen, felt, heard, tasted, smelled.
Explored how to represent sensory diversity visually. The brand identity used fragmented sensory imagery (eyes, mouths, ears) combined with gradient blobs to represent plurality. Postcards featured each artist's work, sold for charity.
Bold typographic lockup with sensory collage — layered and alive, not institutional.
Bold typographic lockup with sensory collage made the branding feel layered and alive, not institutional. The A3 poster, email banner, and postcard set were designed as a cohesive system, not separate assets.
A full exhibition identity that holds every artist together without flattening any of them.
Full exhibition identity including A3 poster, email banner, and a postcard series featuring each participating artist's work — all cohesive under the SOHO visual system.
Design leadership is as much about coordination as craft.
Chairing the exhibition taught me that design leadership is as much about coordination as craft. Getting peers to hit deadlines and contribute materials was harder than the visual work. I'd build a clearer production timeline from day one in any future project like this.